AMG

AMG's innovative products were initiated by Werner Röschlau, who had acquired the necessary qualifications through his work as a professional pilot and master mechanical engineer and who, through his genius, knew how to combine these two worlds.

His inventiveness, together with his previously very successful work as a supplier to the high-end record player industry, led to the development of his first tonearm system, the 9W1, with its unique tonearm bearing principle.

The overall excellent reactions and evaluations from the analog community then marked the starting point for the founding of AMG in 2011.

Other tonearms, such as the 9W2 and the 12J2 – complemented by the 9WT and the 12JT – followed and were also able to convince the experts with their high precision and outstanding sound characteristics.

These characteristics, together with the principle always upheld by the founder that only products of the highest quality can convince customers in the long term, laid the foundations on which the development of the Giro, Viella, and the resulting Viella Forte turntables could be built.

This principle was also continuously developed by Julian Lorenzi, who joined the company in 2011 as the founder's son and partner.

Since 2013, he has been leading the company and its employees on his own thanks to his extensive knowledge and innovative strength.

To this day, his father's principle remains the solid foundation on which the international recognition, innovative creativity, and future viability of this extraordinary company rest.